Hero MotoCorp Leans On Dakar Rally, Motorsports Push To Build Its Premium Motorcycle Bet

Along with Hero, Bajaj, TVS and Royal Enfield are making similar plays through KTM-Triumph, Norton and racing-linked branding, as India's two-wheeler majors compete to own the country's fastest-growing segment.

from NDTV Profit - Latest https://ift.tt/7WkCROJ
Along with Hero, Bajaj, TVS and Royal Enfield are making similar plays through KTM-Triumph, Norton and racing-linked branding, as India's two-wheeler majors compete to own the country's fastest-growing segment.

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